DNA: Distinctly Not Average

Building a Business Through Creative Problem-Solving

---

Every business faces problems. The difference is how you solve them.

Some business owners throw money at problems. Some copy what competitors are doing. Some ignore problems until they become crises.

Me? I get creative.

I’ve been having way too much fun lately working on new creative content for iDropped. It’s taking me back to my advertising and marketing days—before I ever picked up a phone to fix it. And it’s reminding me that my creative DNA isn’t just about making things look good. It’s about solving problems other people don’t even see yet.

Here’s the thing: every business owner brings their own identity to their brand. That’s what makes us different from each other, and way different from corporate shops.

Some business owners are natural sales people who can close anyone. Some are athletes who treat business like a sport—all strategy and competition and scorekeeping.

Me? I’m a creative. I see problems as opportunities. I connect dots other people miss. And I build solutions—whether it’s a new service, a system redesign, or a marketing campaign that actually resonates.

Let me show you what creative problem-solving actually looks like in a repair business.

Problem: Customer Can’t Afford the Repair They Need

Most shops would say “sorry, can’t help you” or push them toward overspending on credit.

I saw a different problem: How do I back into their budget, give them the best quality repair at a fair price, AND protect their investment so they’re not back here in three months?

One solution became iCare – an affordable bundle that includes the repair, a protective case, and tempered glass. We maximized our inventory efficiency, minimized management complexity, and gave customers real value. Not an upsell. An actual solution.

And then I went further: Lifetime Tempered Glass. Pay once, we replace it for free forever on that device. Customers keep coming back. We build loyalty. They trust us with their next device, their family’s devices, their friends’ devices.

Creative problem-solving doesn’t just fix one issue. It creates sustainable value.

Problem: Technicians Drowning in Phone Calls

Our techs are highly skilled. They’re not receptionists. But in a typical repair shop, they’re constantly interrupted—answering calls, quoting prices, scheduling appointments—while trying to execute precision repairs that require focus.

Most shops accept this as “just how it is.” I saw waste.

I redesigned how we use our phone system. Calls get directed to the right people based on what the customer needs. Tech questions go to techs. Scheduling goes to front desk. Complex issues get routed appropriately. Our technicians can focus on what they do best. Our customers get better service. Everyone wins.

It’s not fancy technology. It’s creative thinking about workflow and human capacity.

Problem: Standing Out in a Crowded Market

There are repair shops everywhere now. Corporate franchises with massive marketing budgets. Competitors racing to the bottom on price. How do you differentiate when everyone claims to be “the best”?

I leaned into what makes us genuinely different: Born Here. Built Here.

Not a corporate franchise with a script and a logo package. Not an outsider moving into the market to extract profit. A real NEPA business, owned and operated by someone who’s been here for 13 years, who knows this community, who’s invested everything into building something that lasts.

And I don’t just say it. I show it. Through the services we’ve created that you won’t find anywhere else. Through the way we train our team. Through content that sounds like an actual human, not a marketing department.

My background in advertising taught me how to write. How to connect with people. How to communicate authentically instead of hiding behind corporate polish. That’s DNA you can’t fake.

The Creative Advantage

Here’s what I’ve learned: creative problem-solving isn’t about being artsy or clever for its own sake.

It’s about seeing opportunities where other people see limitations.

It’s about designing systems that work for humans, not against them.

It’s about building solutions that create value for everyone—customers, employees, the business.

Not all repair shops are the same. Not all small businesses are the same. And not all business owners approach problems the same way.

Some compete on price. Some compete on speed. Some compete on marketing budget.

I compete on creative solutions to real problems. That’s my DNA. That’s what makes iDropped distinctly not average.

What problems are you solving creatively in your business?