Distinctly Not Average: Building a Business DNA

**We’re not all the same. And that’s the point.**

I’ve been having way too much fun lately working on new creative content for iDropped. It’s taking me back to my advertising and marketing days – before I ever picked up a phone to fix it.

Here’s the thing: every business owner brings their own identity to their brand. That’s what makes us different from each other, and *way* different from corporate shops.

Some business owners are natural sales people. Some are athletes who treat business like a sport – all strategy and competition. Me? I’m a creative. I see problems differently. I connect dots other people miss. And I build things – whether it’s a repair shop, a new service, or a social media post that actually makes you smile.

One of the best parts? I get to pick my creative team. I get to work with incredibly talented people who have skills way beyond mine – and they inspire the hell out of me. There’s nothing better than getting excited about someone’s idea, riffing off each other, and watching something super cool emerge that neither of us would’ve come up with alone.

That creative DNA is all over iDropped. It’s why we have products and services you won’t find anywhere else: iCare, iD AV, Lifetime Tempered Glass. It’s why our techs aren’t just screwdriver-turners – they’re problem solvers who genuinely enjoy the puzzle of a tricky repair.

We’ve got a vibe here. You feel it when you walk in. It’s not corporate polish. It’s not a script. It’s real people who actually give a damn about what they do.

Not all repair shops are the same. Not all small businesses are the same. We’re proof of that.

**Born here. Built here. Genuinely different**