Turns out fixing a broken phone is easier than fixing a broken business.
1. The price of admission is everything you’ve got. Your heart, your mind, your guts. Grit is what’s left after the pressure renders you down.
2. You can’t bank on banks. Rejection is part of the process, not a reflection of your potential. Expect it. Keep going.
3. Service beats sales every single time. Anyone can make a sale. Not everyone earns a repeat customer.
4. People are basically the same. Everyone cares about three things: their Contacts (loved ones), Communication (staying connected), and Photos (memories). We’re here to protect all three.
5. Own everything—especially the disasters. Review, reflect, re-adjust. Daily, weekly, yearly. Repeat until retired.
6. Some employees will break your heart. Others will mend it. Turns out we’re in the repair business in more ways than one.
7. Adaptation is a superpower. Action is the answer. Ego is the enemy. New iPhone drops every year. New problems arrive daily. Evolve or disappear.
8. You will be tested constantly. Growth or comfort? Character or convenience? Your choices reveal your values.
9. Addition by subtraction: Cut what drains you. What you allow is what will continue. Eliminate what doesn’t serve the mission.
10. Beware the FOG: Fear, Obligation, Guilt. It’s manipulation dressed up as communication. Clear skies only.
11. Any sane person would quit. Fight Club had it right: the longer you stay in the fight, the less the punches hurt. You stop flinching. You start welcoming them. So before you pick a fight with a business that’s survived this much? Remember that.
12. Scaling isn’t just adding people—it’s changing how you operate entirely. Running solo is riding a motorcycle. Leading a small team is driving a car. Managing larger operations is steering a bus. Beyond that? You’re flying by instruments alone. Each transition requires new skills. Master them or stay grounded.
13. It’s all about the journey. Stay mystified by how the path unfolds—especially from the bottom of a valley.
Year 13. Still standing. Still swinging. Still fixing at iDropped.
Breaking and Building 
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